Consumer Focus Groups
- IBC Consulting helps food and beverage companies better understand their brand’s strengths and weaknesses. A critical element of that is to solicit honest feedback from the consumers who buy their products.
- IBC gathers this intelligence through a proprietary consumer focus group methodology. The results of these focus group insights are then relayed to the clients as part of a comprehensive plan to address any issues and areas of brand improvements.
- IBC also assist International food and beverage companies evaluate current sales processes to identify ways of improving efficiencies for increased sales and profits.