Elsa Lopez is an accomplished Entrepreneur and Business Development Expert in the Hospitality and CPG industries with proven success in building new hotel products as well as preparing International food & beverage brands for U.S. market entry. Elsa’s relentless focus on strategic marketing, customer service, client satisfaction and social media awarded her Hotel, the Number 1 “Traveler’s Choice” award for Best Hotel in Peru in its category, as well as the “Certificate of Excellence” from Trip Advisor for three consecutive years.
In the CPG world she has helped many aspiring food & beverage companies gain a solid understanding of U.S. consumer’s perception of their brands through a proprietary consumer focus group process. IBC also provides webmaster and social media services including creating web sites and e-commerce platforms as well as email marketing. The main area of the CPG consulting is in the health and wellness industry. Elsa is a natural leader with an entrepreneurial spirit who continues to pursue challenges and remove obstacles to achieve success in any organization. Elsa strongly believes in the principles of integrity, transparency and honorable work ethics.